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The overwhelming bit is the first order, because there are a lot of designs and you're also working out sizing. Once your measurements are sorted that's done forever and after that browsing is just fun. Pick a design, checkout, no thinking.

I buy roughly one a season now. Something warm for autumn, something clean for spring. It's become a small ritual and having the whole range in one place makes that easy to keep up.

Had a question about an order and got a reply from someone who had clearly read it, not a canned response with my name pasted in. Sorted in one exchange. I notice this stuff now because so few places do it.

Seventh set at this point. Different designs, different times of year, same standard. That is honestly the hardest thing for a small handmade brand to hold onto.

The custom sizing is so accurate it genuinely feels like I sat in a chair and had them done. Not one nail is a compromise. I don't know how else to explain it, they just look like they grew there.

A designed set at my salon is well over $100 and even a plain colour is $65, then it's grown out in a fortnight. I worked out what I was spending in a year and stopped fairly quickly after that.

I rotate three sets and re wear each of them. Take them off gently, clean them, back in the box. They still look right on the third wear.

Ordered a milky lilac fully expecting purple. It's the milky lilac. After enough online colour disappointments you start to treat that as a feature.

Machine made sets are quick and cheap and I still keep a couple around. But they're built for an average hand and painted by a printer. Different product really, once you've worn both.